Brand System · v1
A beautiful, trusted world — built with intention.
Kemoland is more than a shop. It is a long-term family universe. This is the visual and emotional language that holds it together across products, packaging, retail and digital experiences.
Logo system
Wordmark
Fraunces 600 with a chromatic terracotta period — a quiet emotional cue used throughout the brand.
Monogram
A geometric K nested in a soft circle. Use for app icons, packaging seals, loyalty stamps and physical store signage.
Clear space & sizing
Minimum clear space equals the cap-height of the K. Never lock-up under 20px digital or 12mm print.
Mascot · Kemo
Kemo is the heart of the universe — a soft cloud-bunny inspired by warmth, comfort and play. Designed as a flexible character family that can later expand into plush toys, animated stories, collectibles and in-store experiences.
- · Personality: gentle · curious · honest · calm
- · Built for plush, sticker, animation and 3D adaptation
- · Friends & family characters extensible by category
Brand voice
"Soft hands, brave hearts."
Future formats
Plush · AR stickers · Storybooks · Loyalty stamps · Animated shorts.
Illustration direction
Hand-drawn editorial style — paper grain, soft outlines, organic shapes. Inspired by modern children's books, never cartoony, never plastic.
Do · gentle textures, asymmetry, warm shadows
Don't · neon, harsh outlines, generic clip-art
Packaging language
Recyclable kraft, soft-touch matte finishes, embossed monograms and seed-paper tags. Each unboxing should feel like a small ritual — never disposable.
Iconography
Stroke-based, 1.5px, rounded caps and joins. Designed on a 24px grid with optical balance for both LTR and RTL layouts.
Motion principles
Breath
Slow 6s easing. Used on heroes & mascot idle states.
Drift
Soft 2° rotation. Adds life to illustrated scenes without distraction.
Reveal
Cubic-bezier(0.22, 1, 0.36, 1). Fade + 8px rise. Default for content blocks.
Textures & surfaces
Photography & art direction
Natural light, muted earth palette, real children in calm moments. We document warmth, never perfection. No flat e-commerce lighting, no overly staged scenes.
Typography · AR · EN · TR
English · Display
A trusted world.
Fraunces · 9..144 opsz
Inter for body — neutral, soft, highly legible at small sizes across devices.
العربية · عرض
عالمٌ موثوق.
Amiri (display) · Noto Kufi Arabic (UI)
نصوصٌ مُصممةٌ للقراءة من اليمين إلى اليسار بطبيعتها — تباعدٌ متوازن، وارتفاعُ سطرٍ مريحٌ للعين، وأرقامٌ عربيةٌ أصيلة.
Türkçe · Display
Güvenilir dünya.
Fraunces · Turkish locale
Çocuklar ve aileler için sıcak, sade ve okunaklı tipografi. Yumuşak gölgeler ve geniş satır aralıkları.
RTL principles
· Mirror layouts at the component level, never just by flipping CSS — icons, arrows, progress and gestures all adapt.
· Line-height 1.7+ for Arabic body, 1.4 for display. Numbers stay LTR inside RTL paragraphs.
· Native pairing: Amiri for editorial titles, Noto Kufi Arabic for clean UI and product copy.
Currently viewing: EN · dir = ltr
UI component system
Buttons
Form fields
Product card
Cloud Plush · Kemo
AED 149
Organic cotton · 0m+
Pediatrician approved
Trust badges, certifications and milestone tags.
Toast / notice
Added to wishlist — we'll remind you when it's back in stock.
Ecosystem roadmap
Phase 01
NowBrand foundation
Identity, mascot, UI system, AR/EN/TR language layer.
Phase 02
NextCommerce
PDP, cart, checkout, wishlist, accounts, COD + cards.
Phase 03
Q2Kemo Club
Loyalty tiers, milestone rewards, gifting credits.
Phase 04
Q3Subscription boxes
Curated age-based monthly boxes — care, play, learn.
Phase 05
Q4Digital + QR
Story worlds, AR stickers, in-product QR experiences.
Phase 06
Y2Physical retail
Flagship store, in-store mascot moments, collectibles.